WHAT IS TOWARD ZERO DEATHS?

Every life is valuable. We at the Arkansas Highway Safety Office don’t want the lives that expired on Arkansas highways this year due to fatal traffic crashes to become just another set of numbers added to our year end statistics. These lives lost in crashes in many cases are 100% preventable. Our ongoing goal is Zero Deaths on the roadways of Arkansas and,

The goal for every individual, every family, and every community should be zero deaths on Arkansas roads.

That’s why the Department of Public Safety, Arkansas State Police, Highway Safety Office, the Arkansas State Highway and Transportation Department and the Arkansas Department of Health are working with other partners across the state through the Toward Zero Deaths program to eliminate traffic fatalities.

The ultimate goal of the program is to strive for zero fatalities on Arkansas roadways. This goal supports the Toward Zero Deaths national Strategy on Highway Safety. To reach this goal, the Arkansas Strategic Highway Safety Plan (SHSP) identified key safety areas. The SHSP plan integrates education, enforcement, enrollment, engineering and emergency services. The primary goal of the Arkansas Strategic Highway Safety Plan is to reduce the annual number of roadway fatalities in Arkansas.

The plan is the culmination of joint efforts of various organizations in Arkansas to set the direction of our future collective safety efforts. The plan is not limited or focused on one organization or one area of concern. The plan is applicable to all organizations and all areas that play a part on addressing road safety in Arkansas.

We’re not at zero yet, but we know that by working together we will see a day when there are no traffic fatalities on Arkansas roads.

Toward Zero Deaths. One is too many.

FEATURED PROGRAM SUPPORTING MANDATE "TOWARD ZERO DEATHS"

IMPAIRED DRIVING

Impaired driving is a choice.

Drivers can choose to drive sober, get plenty of rest and pay attention.

Impaired drivers risk injuring or killing themselves and their passengers. They also expose everyone on the road to unnecessary risks. The best defense against impaired drivers is wearing a seat belt. AHSO's newest social norming messages 'Buckle Up Cell Down' and the 'Impaired Driving Is A Choice'

Impairment is a diminished ability to drive, which can be caused by

  • Drinking and Driving,
  • Distracted Driving,
  • Drugged Driving, &
  • Drowsy Driving.

The four “Ds” of Impaired Driving can be—one more word that starts with a D, deadly. Statistics show a third of traffic crash related deaths are attributable to alcohol. Distracted driving fatalities are increasing annually. While NHTSA and other researchers are studying the best ways to get identifiable and conclusive data on drugged and drowsy driving, both are responsible for thousands of lives lost each year on our nation’s roads. Click here for more on Impaired Driving.

Click Here For More About What the Arkansas Highway Safety Office is doing to work toward Zero Deaths on our roadways.

PARTNERS